David Beckham has agreed to be the new public face of Breitling. This would be great news for fans of the football maverick as well as those of the watch maker. Of course, with such a big celebrity behind them, Breitling can certainly hope to improve their business fortunes in the near future.
The world famous soccer star has decided to work with the famous Swiss watch maker and is going to promote its various watches. He looks like a person who is really excited by the new task at hand.
What would be the first assignment bestowed on David Beckham by the watch maker? Obviously, the football superstar would have to represent the company’s interests in a lot of areas. As of now, the first luxury watch he would be promoting would be the Transocean Chronograph Unitime Worldtimer from the house of Breitling.
The press release that announced the big news went on to reveal the thoughts of the superstar on the maker of these expensive watches. Beckham had been an admirer of the watches from the firm for a long time. He went on to say good things about the design aspects as well as the durability of Breitling watches. Again, he went on to talk about the performance of these watches. With all these factors in his mind, the decision to be the face of the watch was an easy one for him.
The exact words of David Beckham were, “I’ve always been a long-time admirer of Breitling. As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.”
Transocean Chronograph Unitime Worldtimer was introduced to the world for the first time at the annual international watch and jewelry show, BaselWorld 2012. The powerhouse behind the watch is the Breitling Caliber B05 movement that has already proven its mettle. The watch maker has the patent over this movement that let the owner know the time in all the major time zones in the world. This operation can be controlled with the watch’s crown.
As the new face of the watch, David Beckham will be showcasing the watch on his famous wrists. You will get to see him promoting the watch in matches, news conferences, television ads, print ads etc.
If you go to David Beckham’s Facebook page, you can learn more about the sponsorship deal. In fact, he has already shared some details and interesting facts of the advertising campaigns he is taking up on behalf of Breitling.
One of the photographs on the Facebook page shows Beckham standing in front of his private jet wearing the stylish Breitling watch. Anthony Mandler, a famous US based professional photographer is the one who shot the images for the ad campaign.
Breitling has been associated with the aviation industry for a long time and have come up with some watches for world travelers even in the 50s and 60s, half a century and more before our time. Hence the campaign theme is a really smart choice on their part.