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Why Buy a Luxury Watch?

Yes, it is true; no watch is as precise as our iPhones, Blackberrys and Android cell phones. They not only adjust via satellite but also offer chronographs, chronometers, and many more additional features and apps.  However, no cell phone is as elegant and as classy as a luxury watch.

A luxury watch is a masterpiece, an example of craftsmanship.  It turns you into a worldly man (or woman), and gives you a transcendence that cannot be matched by a cell phone.  There will always be a new version that will turn your previously top of the line cell phone to a cheap plastic piece of equipment, but you can wear that beautiful Patek Phillipe ten years from today and it will still be admired and look amazing.  A luxury watch is art you wear.

What I want to say is that a luxury watch will keep its value for a long time.  A cell phone will get looks only if it is the latest model (and we all know there is no latest model, since that is exactly their business, to make one after the other), but a luxury watch is an investment in itself.  Just try reselling your used phone at a high enough price to recover a decent part of your initial investment. The lifespan of a cell phone is only a couple of years, but … guess what the lifespan of a Rolex Datejust is? Or a Patek Phillipe? Depreciation is a b….bad thing, especially for cell phones.

A watch will cost you a few thousand dollars; but, if you need to recover that investment, your watch will certainly bring you more money that that plastic Blackberry.

A watch is also an heirloom for your family.  Your children will inherit your watch and think of you with love and appreciation every time they wear it.  It is a timepiece with meaning and significance.  Try giving your used cell phone to your children! They will look at you with horrified faces and think: why is dad giving me this old piece of cheap plastic?

Don’t fret, there is a time and a place for everything, and there will always be room for the classy elegance of a beautifully crafted timepiece.

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