Frieze London and Frieze Masters wrapped up their 2025 editions on October 18, rounding off a buoyant week for the city’s art scene. Strong attendance, packed aisles, and positive sales reports suggested renewed confidence among collectors and galleries, even amid global economic uncertainty.
Each October, Regent’s Park becomes the epicenter of London’s cultural calendar, with two vast temporary structures housing hundreds of leading international galleries. The atmosphere this year was lively and optimistic, reflected in a flurry of satellite exhibitions, museum openings, and new foundation launches across the capital.
More than 280 galleries took part across both fairs. Traditionally, Frieze London focused on cutting-edge contemporary art, while Frieze Masters—located a short walk across the park—offered a broader historical view, connecting today’s artists to centuries of art-making.
Curated sections once again proved to be among the strongest elements. The Artist to Artist program—now in its third edition —invited established figures to nominate emerging artists for solo presentations. Highlights included René Treviño chosen by Amy Sherald, Ana Segovia selected by Abraham Cruzvillegas, and T. Venkanna nominated by Bharti Kher.
A new addition, Echoes in the Present, explored cross-generational conversations among artists from Brazil, Africa, and their diasporas—further broadening Frieze’s reach and reaffirming its focus on global perspectives.
One of this year’s key talking points was the redesigned floor plan. The new layout guided visitors through the stands of smaller and midsize galleries before reaching the major players.
See photos from Frieze London and Frieze Masters 2025 capturing the atmosphere and gallery views.
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