How does a company sell a luxury watch exactly? Besides allowing customers the ability to purchase online with ease most high-end brands create their own boutique. This boutique is a small shop where you can try on different styles, ask questions about the watch, and weigh your options. Boutiques are also known for being very, very tastefully built and decorated.

IWC Schaffhausen has just opened their third boutique in North America. This Swiss luxury watch manufacturer has been around long enough to know exactly what style they want reflecting their watches. They have decided to decorate in a conservative, architectural, modern style that truly makes the customer feel at ease. When you step inside the boutique you will notice the contrast of the dark wood, chrome and clear glass accenting. Their watches are quaintly kept inside glass cases that stand opposite each other. The point of sale is done in a casual manner at a desk without a register in sight.

The location chosen for this new addition is no other than the famous Bal Harbour Shops in Miami. Not only does the tropical setting provide ultimate relaxation and tranquility but Bal Harbour is known for its unique, luxury shops.  IWC Brand President of North America, Gianfranco D’Attis, confidently calls Bal Harbour a natural location for IWC. Customers will be delighted to know that this new boutique features a large selection of special collections that can only be found at IWC boutiques. It also provides the brands six classic collections as well. IWC continues to combine elegance and luxury with practical design. The new Miami boutique reflects this company’s core values.