This watchmaker has been creating quartz fashion watches that are bold in nature. With its name of a tainted former US president, it is an appropriate watch for politicians as well as aspiring presidents! Recently, the brand is trying to upgrade themselves with the introduction of their mechanical movement collection named the Elite. Of course, as is expected, the price range is increasing with this upgrade!

When it comes to the quality of their watches, Nixon does not let anything slip by. They closely adhere to the exacting principles of Swiss watchmaking. The automatic ETA movements that power their watches have proven their efficiency through the decades.

The most important watch in the Elite collection is the Nixon Automatic Chrono LTD watch and is a limited edition watch of only 25 in number. Its case is made using ion plated steel and its bezel as well as crown cap is made of tungsten. You are unlikely to see tungsten in anything that you commonly use in your home or work. For reference, this material is used for the creation of missile cones. Hence, it is easy to understand the durability of the material. As such, the watch bezel created with it is highly likely to last for a long time. The relationship of this material with warheads can also be used as a conversation starter in many situations. The bracelet of the watch gels with the bezel color. But, they could have crafted a bit more eye catchy bracelet than this one. This is especially true in the case of the straight end links they incorporated in to it. If they opted for fitted ones, they would have looked a lot better. There is an alternative option of a crocodile band that can be used to alter the watch’s looks. It comes with a deployant buckle.

The watch is powered by the Valjoux 7750 chronograph known for durability as well as accuracy. It is quite easy to be serviced as well. The particular model used in this watch does not have a date or day feature.

The case is towards the higher end based on its size. The big and macho design is certainly going to fit the wrists of a muscular guy.

The watch features sapphire crystal applied with antireflective coating applied on it. The hands have ample amount of lume applied to make it legible even in dark rooms. It has the ability to withstand water pressure up to a depth of 200 meters. The case back window of the watch is created with mineral crystal.

Nixon offers life time warranty on the watches in their Elite series.

The asking price for the watch is $ 4,800 and can be a bit too much in the niche they are trying to sell the watch. There are many similar watches that are available in the market at prices starting as low as $ 1,500. May be they are trying to check the market out and see what they can achieve with these high end watches.