Ralph Lauren is known as the creator of a variety of fashion goods like clothing, perfume, cosmetics, jewelry, watches etc. They launched the RL67 Safari Chronometer at the Salon International de la Haute Horlogerie (SIHH) 2013. Its movement is based on the RL Sporting Black Ceramic Sporting Chronograph launched two years back. Among all the watches from his stable, this one is definitely the sportiest one of them all. This fact is echoed by the positive response gained by the watch at the Ralph Lauren booth at SIHH 2013.

The watch is available in cases with diameters of either 39 mm or 45 mm size and is made from burnished gun metal. The steel case with a rugged, washed out, grey brushed gunmetal-like finish, a strong olive green colored strap, black leather backing and steel buckle perfectly blends with the matte grey bezel. The change from metallic bracelets to a canvas one is a nice progression from the luxury watch maker.

The rather big sized Arabic numerals printed on the dial gel perfectly with the overall aesthetics of the watch. 6 and 12 hour digits are marked in bigger size than the other hour digits. This can be a polarizing aspect among customers where some people are going to love it and many others going to hate it. Another interesting feature is the seconds hand in red color. Olive colored canvas strap as well as the gunmetal pin buckle attached to it adds to the party flavor of the watch.

The watch is powered by a self-winding Ralph Lauren caliber that is both Richemont modified and is the first chronometer certified movement from the RL house. Traditionally, you will find Ralph Lauren watches running on the movements created by Piaget, Jaeger-LeCoultre, IWC etc. None of these movements can be considered as a true hip or cool design. This is not the case here and the watch does have an in house created truly fashion oriented watch movement.

The six screw heads are clearly visible on the watch, but they are not aligned properly. Not all of them are aligned in the right direction. That is a careless designing element on the part of the luxury watchmaker.

The watch does not have a date window on it. Some people who love to check date on their watches are going to get disappointed by this.

The Ralph Lauren RL67 Safari Chronometer is a stunner in most aspects. It will certainly add to your coolness coefficient at the parties that you participate in.

How expensive is this watch? You can purchase it for $ 3,250 and is quite reasonable for the quality as well as finesse of the watch. Avid Ralph Lauren followers are going to love this model and the price point.

Another interesting facet about the watch is that this is the most inexpensive watch available at the latest Salon International de la Haute Horlogerie 2013.