Selling artwork online is no longer exotic or innovative. It is the new normal that artists need to factor into their marketing and sales strategies to enjoy good visibility and outreach. Online sales open many doors to strengthen an artist’s reputation, turning creative practices into a sustainable business, and reaching collectors and potential buyers without geographical limitations. Here is a pro guide on how to start an online art sales business.

Building a Coherent Artistic Identity

The main secret of successful online sales is to build an appealing, coherent artistic identity. Collectors buy artworks if they are attracted to the artists, their visual language, and the themes they explore through art. Therefore, a beginner artist should craft a strong bio where they explain who they are, what they create, why they do that, and what messages they share.

Making Professional Photos of Art

While offline buying decisions are based on the first-hand, experiential assessment of an artwork, these experiences are unattainable in online marketplaces. Here are a few tips that will elevate the visual effect of your art even via digital images:

• Natural diffused light presents the artwork in the best format due to the avoidance of harsh shadows.
• Taking photos at straight angles is a great way to avoid distortion.
• Detail and “in-context” shots give potential buyers a better idea of what the artwork will look like in their interior.
• Neutral backgrounds give more emphasis to the artwork and highlight its benefits.

This way, you can create a stellar visual effect on the viewers, stimulating their desire to buy the artwork.

Pricing Your Artwork Wisely

The art object’s cost is a deeply subjective issue, mostly driven by demand, rarity, and the artist’s current popularity. Beginner artists should strike the right balance between fair pricing and self-interest, attracting their customer segment without underpricing or overpricing artwork. The main parameters to rely on include the artist’s experience, the complexity of artwork creation processes, and a realistic market comparison with related artists.

Choosing Platforms to Sell Artwork Online

While a personal website is a great starting point for sharing information about yourself and your creative philosophy, selling art on multiple platforms can increase sales and help you reach out to different audiences. The most popular platforms for selling artwork online include:

• Etsy
• Artfinder
• Saatchi Art
• Social media platforms

Whatever mix of online platforms you choose, don’t forget to stay consistent in your approach. Post content regularly and connect with your fans via social media. Create and share new artwork across media channels, keeping pace with digital sales trends.