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Armand Nicolet

Armand Nicolet is a Swiss luxury watch company. The brand was founded in 1902 by Armand Nicolet in the famous Tramelan, Switzerland. Tramelan is home to many famous horologists. Armand Nicolet is a company with a sincere dedication to the original art of watchmaking. This is a brand that constantly pays tribute to the past while incorporating innovative technologies of the future.

In the 1930’s Armand Nicolet began using the most technical ateliers in the T1 process. The company focused on creating complicated mechanical movements and started selling and distributing them to other famed Swiss watchmakers. In the late 1970’s the quartz crisis had forced many Swiss luxury brands to close business. Armand Nicolet, under the direction of Willy Nicolet, managed to thrive and remain stable. Armand Nicolet values old movements and considers them treasures in an industry that views them as outdated. The company decided to pursue in their mission of keeping such movements as UNITAS, Venus, ETA, Peseux, and many others, alive. They did this by modernizing them and improving on them.

Armand Nicolet is a specialist of classic movements. The company takes great pride in managing their own production process and therefore being able to guarantee precise accuracy, quality, and craftsmanship. They proudly offer many different collections for men and women. Each model is offered in various color and material options. The brand specializes in creating fine dress wristwatches in classic, yet modernized styles. For a wristwatch of the highest quality in a style that truly is luxurious, don’t hesitate to check out Armand Nicolet wristwatches.

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