Step №1 in promoting your art is creating a standout art portfolio. If collectors or potential buyers want to acquire your artwork, the first thing they check is your portfolio. Therefore, you should take your time to make sure your portfolio works for you. Here are 5 valuable tips on how to create the best portfolio that will showcase your creative and technical skills, as well as make you stand out from the crowd of other talented artists.
5 tips for building the best art portfolio
1. Properly arrange art pieces
Your art portfolio is meant to tell a story about your creative path. The way you organize your artworks reflects your skills and mindset. Take your time to arrange your pieces so that your clients can understand their narrative.
2. Do not get hung up on quantity
Always bet on the quality of your work, not the quantity. Potential buyers will overlook your style and creativity rather than a large number of art pieces.
3. Add only high-quality images of your artworks
Avoid fuzzy or poorly cropped images of your artworks. Always present accurate and high-quality images. Besides, make sure the colors are correctly reflected by your camera.
4. Create working links
Add working links to your social media pages so that the buyers can know you both as an artist and as a person. If the link is broken, you may easily lose your potential client.
5. Avoid clichés
The best art portfolio is the one that separates you from other artists. Do not add artworks that are unlikely to tell your story. It is also better to mix portrays of still life with conceptual works if possible.
Remember that the more professional your portfolio looks, the more chances you sell your artworks. Hopefully, these 5 tips will help you succeed and find the best clients.