How often do you visit art galleries? And how often do you see beautiful pictures of paintings or photos on the internet? What we are alluding to here is the influence of internet art on the perception and development of art in the contemporary world.
Nowadays, digital technologies are everywhere. Smartphones, laptops, tablets, computers, video game consoles, and many more devices serve to be the source of continuous entertainment for people. Some people would argue that these are peculiarities of the modern generation. However, it is hardly true considering how many different people these same technologies. The question, however, is about art: how has internet art changed the way people perceive art?
Surprisingly enough, contemporary people are more exposed to the aesthetics and beauty of art than any other generation in the history of humanity. However, there is a difference in how it was in the past and how it is now. Internet art is an umbrella term for any visual form of digital information stored on the servers. Allegedly, such forms as pictures, videos, games, and NFT art have a certain aesthetic value that viewers unintentionally perceive.
Certainly, it is absurd to compare visiting an art gallery and scrolling your feed on Instagram or Twitter. At the same time, it does show how people become involved in vibrant digital art life. Would it be fair to say that people—whether they like it or not—become real promoters of art? Of course not, but they do have a part in it. Digital galleries, online auctions, art blogs, and artists’ social media pages are just some of the ways to touch art digitally.
All in all, how has internet art changed the perception of reality? In short, it made people consume—not explore—art on a daily basis. Internet users instinctively promote works of art, and yet their motives and intentions are far from being intentional. To put it in simple words, art is becoming faceless since many people don’t add any value to it whatsoever.
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